Lior Graetz

Lior Greatz, thirty-years-old of Israeli origin, inherited together with her brothers and cousins the Castle of Vincigliata on the Fiesole hills, from her paternal grandparents that bought it in 1936.

She has always been a fashion, beauty, and health enthusiast and obtained a degree in Marketing and Events Organisation at the Polimoda Fashion Institute in Florence. Thus, she starts a professional path that led her to leader companies of the fashion world such as Tod’s, Scervino, and Stefano Ricci, passing from chaotic London and New York, then returning to the Tuscan character of the Florentine frame, with a thesis on personalised perfume and a fabulous experience in the wonderful Officina del Profumo Santa Maria Novella.

The Castello of Vincigliata, which she already knew since she was a child as a playful setting where she ran through the lawns with her family, became a source of inspiration to launch her ambition. In 2013 she started working at the Castle becoming more and more interested in the luxury and wedding events world. She establishes continuous collaborations with suppliers and professionals of the sector, making herself appreciated by guests and clients thanks to her delicate elegance and her kind and gentle personality.

Hence, she decided to launch her brand LiOr, name of Israeli origin that means My Light, inspiration for her company philosophy that has as objective the creation of precious and unique events that fill people’s lives with light and joy in.

Lover of the wellness world and physical activity aimed at psychological wellbeing, she practices dance, Pilates, and yoga, and makes the balance between physical and mental wellbeing her life. Through this project she has decided to put at the clients’ and guests’ disposal her experience and taste, refined over the years and combined in the creation of your special event.